Davood Kia Kojori; Seyyed Mohammad Mirtaghiyan Roudsary
Volume 8, Issue 23 , November 2013, , Pages 97-129
Abstract
Travel for Treatment and Recovery is one of the most important of tourism objectives. Preventive tourism is one of the branches of health tourism, which in it, traveling is done so that it can use for natural resources with porpuse on it that it can prevent physical and mental problems. This study, is ...
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Travel for Treatment and Recovery is one of the most important of tourism objectives. Preventive tourism is one of the branches of health tourism, which in it, traveling is done so that it can use for natural resources with porpuse on it that it can prevent physical and mental problems. This study, is formed by based on strategic planning process and offering techniques, with the main porpuse of identifying and Prioritizing of appropriate strategies of Ramsar’s minral water springs.this study is applied, based on conclusion and it is descriptive-case, terms of nature of study and it is non- experimental- survey according to feature of study of Experimental and non-experimental. Implement of collection of data, had been questionaires with reliability coefficient 0.8 and statistical society of this study, constituted of a total of 45 from experts, officials and local experts in the tourism field of Ramsar. To determine the sample size, because of statistic, all of the statistical society, those are 45 people; they are used for a sample. Result of internal factors evaluation(IFE) matrix (3.62) and External factors evaluation(EFE) matrix (3.51), was outcome and with using SWOT, were determined the four strategies and using Internal External(IE) matrix were determined strategic location of Ramsar mineral water springs tourism. The results of the study imply that, by reason of the internal external matrix situation, aggressive- development strategy is the most appropriate of practices and performance effective management, and also, Were presented aggressive- development strategy in the form of Conclusions and practical suggestions by the use of a quantitative matrix of strategic planning (QSPM), that can be improve aggressive position of the Ramsar spas tourism.
